How To Create The Best Call To Action With Examples
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What You'll Learn In This Blog
Introduction
Are you struggling to get your website visitors to take the next step?
Whether you want them to make a purchase, sign up for a newsletter, or download a resource, the secret lies in crafting a powerful call to action (CTA).
A well designed CTA can significantly increase conversion rates and drive more engagement.
The Importance Of A Strong Call To Action
Increased Conversions
A compelling call to action is essential for boosting conversions.
By clearly directing users towards a specific action, you increase the likelihood of them completing the desired task, such as buying a product or filling out a form.
Improved User Experience
Call to actions guide users through your website or marketing material, making the journey intuitive and enjoyable.
A clear, concise call to action improves the user experience by eliminating confusion and providing direction.
Goal Achievement
Every business has goals, whether it’s growing an email list, increasing sales, or generating leads.
Call to actions are the direct pathway to achieving these objectives, ensuring that users take the actions you want.
How To Write an Effective Call To Action
Define Your Goal
Identify the specific action you want your users to take.
A strong call to action is aligned with a clear, measurable goal.
For example, if your aim is to grow your email list, a call to action like "subscribe to our newsletter" would be appropriate.
Use Action Oriented Language
Strong verbs and action oriented language are crucial for effective call to actions.
Phrases like "get started," "join now," or "download for free" prompt immediate action. Avoid passive language, and focus on words that create a sense of movement.
Create A Sense Of Urgency
Urgency can be a powerful motivator.
Phrases such as "limited time offer" or "only a few spots left" can encourage users to act quickly. This sense of urgency can prevent users from procrastinating or forgetting about your offer.
Make It Visually Stand Out
Your CTA should be one of the most noticeable elements on your page.
Use contrasting colours, larger fonts, or unique shapes to draw attention. For instance, a bright orange button on a blue background is more likely to catch the eye.
Offer Value
Entice users with an incentive.
Whether it's a discount, a free resource, or exclusive content, providing value can make your call to action more appealing.
Examples include "get 20% off your first purchase – buy now!" or "download your free guide."
Place Call To Actions Strategically
Where you place your CTA matters.
Position them where users naturally look, such as at the end of a blog post, within content sections, or in pop ups.
Make sure they’re easily accessible without needing to scroll too much.
Best Call To Action Examples
E-commerce: "Add To Cart"
Example: The "add to cart" button on product pages is prominently displayed, using a bright colour to encourage immediate action.
SaaS: "Start Free Trial"
Example: a "start free trial" call to action allows users to experience the service without commitment therefore reducing the barrier to entry.
Newsletter Signup: "Subscribe Now"
Example: "subscribe now" buttons at the end of articles entice readers to stay connected for more valuable content.
Download Resource: "Get the Free Guide"
Example: a call to action for a free guide provides valuable information in exchange for an email therefore helping build the email list.
High Converting Call To Action Phrases
- "Get Started Today"
- "Join Now And Save"
- "Download Your Free Copy"
- "Subscribe For Updates"
- "Claim Your Discount"
Top Call To Action Copywriting Tips
Keep It Short And Sweet
A concise call to action is easier to understand and more likely to be acted upon. Aim for clarity in as few words as possible.
Be Specific
Clearly state what the user will gain by clicking the call to actions.
Vague call to actions like "click here" are less effective than specific ones like "download your free guide."
Use Power Words
Words like "free," "now," "instant," and "exclusive" can make your call to action more compelling and drive higher engagement.
Conclusion
An effective call to action is essential for guiding users towards the actions you want them to take.
By using action oriented language, creating urgency, making your call to action visually stand out, offering value, and strategically placing call to actions, you can significantly enhance user engagement and achieve your business goals.
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Sources
HubSpot
HubSpot: 30 Call-to-Action Examples You Can't Help But Click
Forbes
